Wild Pack’s New Branding Is Of An Elevated Pedigree

Published

Filed under

The mere-exposure effect is a psychological wonder in which people develop a liking or dislike for things simply because they are familiar. Because of this very effect, humans gravitate towards adopting pets that look similar to them. Thus, we develop a deep connection with our animals that feels more familial than we’d probably like to admit.

And, just as we care for our family, we often provide for our pets with an even more admirable sense of devotion than we might our human relatives. Because of this pet-based commitment, raw dog food has become increasingly popular with pet owners in the last few years, with owners now seeking out minimally processed, natural diets that emulate their dog’s ancestral eating habits.

SD_Wild_Pack_9.jpg