Fang, a new brand of dog dental treats, partners with designer Elaine Rabahi to craft packaging that sparks an emotional bond between pet owners and their furry companions. Departing from the ordinary, Fang’s visual and conceptual identity leaps beyond competition. Drawing inspiration from the shared language of training commands, each flavor – “Sittin’ for Chicken,” “Layin’ for Liver,” and “Rollin’ for Roo” – comes alive through intricate illustrations, also offering step-by-step guides for the tricks. This engaging narrative enhances the treats’ allure and deeply resonates with pet owners, echoing their training journey. A dynamic synergy emerges as Fang’s bold logo combines with whimsical illustrations, creating a balanced and delightfully playful design.
Fang is a new brand of dental treats for dogs, aiming to create a strong emotional connection between the product and pet owners. The goal of Fang was to visually and conceptually set it apart from the competition. Drawing inspiration from the training commands shared between pet owners and their furry friends, each meticulously crafted illustration breathes life into a unique flavor: “Sittin’ for Chicken,” “Layin’ for Liver,” and “Rollin’ for Roo.”
