Vital Essentials Releases A Warm, Refreshed Look

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Vital Essentials recently introduced its new identity. The updated look delivers an immersive “butcher shop” experience to consumers and pet lovers, without sacrificing contemporary aesthetics. The brown kraft paper paired with splashes of vibrant tones creates a warm aesthetic that allows pet owners to feed their furry friends with pure affection.

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Vital Essentials, the flagship brand of Carnivore Meat Company, has unleashed a rebrand to better communicate its point of difference to uncompromising pet owners: premium quality butcher cut protein for the health benefits dogs and cats deserve. Today marks the official launch of the revitalized brand and packaging, bringing a “butcher shop” experience to pet shops across the nation.