NAW is a line of dog treats made with all-natural ingredients. The brand turned to Robot Food to create a packaging system that reflects the personality-driven brand. The brand stays true to itself through bold, almost handwritten typography and detailed imagery, moving in a dog-driven direction instead of a human-driven one.
Robot Food has created the striking, dog-first branding for NAW – a range of all-natural, air dried, high-protein dog treats made from animal offcuts – based around the personality-packed creative idea ‘let your dog out’.