DOG’s Refreshingly Minimalistic Packaging Redefines The Pet Care Space

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Heartland worked with Dr. Lisa Chimes to create a pet care brand with packaging that takes minimalistic design a step further. The simple white bottle paired with a black, bold typeface is stark, but the straightforwardness of the aesthetic is almost editorial, creating a new, refreshing look for the pet care market.

Editorial photograph

Heartland worked with Dr Lisa Chimes to launch DOG. Establishing the ‘Dog Care For Caring Owners’ brand Heartland, we then brought the brand world to life across identity, packaging, brand language, social content, signage and brand guidelines.