The dog brand Earth Rated has teamed up with experience design agency LAYER to create a comprehensive brand refresh for Earth Rated. The playful new identity has repositioned and empowered the dog brand by giving it a reimagined look and propelling it to enter new segments of the pet market. The extensive, two-year project includes a new brandmark, holistic branding system and design language, a collection of products made from durable materials, and nearly 50 pieces of packaging and point-of-sale displays.
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Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_
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