What makes for a good design?
Asking such a question at the start of a story might seem odd. After all, we see loads of branding and packaging design projects daily—we curate the best examples and bring them to you, so it stands to reason that we have an idea of what constitutes “good” design. But once in a while, a project comes across our desk that defies convention and generally accepted design principles, making one wonder if the answer to the question of what good design is more complex than we assume.
Gentle Giants pet food is such a case. It’s primo, “graphic design is my passion,” in its branding and packaging. Gentle Giant’s over-the-top maximalism might make some of your eyes twitch in confusion over the multitude of typefaces, amateur photography, blocks of texts, and contrasting patterns and backgrounds.
