Designed by Timur Akhmadjonov, Yogi Cat is a cat food brand with a minimalistic yet playful packaging system. The oversized cat illustrations paired with colors reflective of the flavors within form a packaging design approach reminiscent of the warmness one feels when snuggled on the couch with their furry best friend. Instead of an aluminum can, the pouch is practical for active or on-the-go pet owners, a nod at the brand’s sporty name.
Yogi Cat is a wet food packaging design for adult cats from 1 year old. The brand line has 3 different flavors: chicken, beef, fish. You can distinguish tastes using the color of the packaging. The logo is placed in a red rectangle to highlight the name. The package contains 60 grams. This format was not chosen in vain: the standard package of 85 grams is too large for cats, and many do not eat such a portion.
