Maev is a dog food brand with packaging that looks so chic that you might want to taste a bite before serving it to your dog. The simple white bag and pouch paired with elegant black, oversized typography create an aesthetic far from what’s predictably found in the dog food aisle. Maev cleverly designed its packaging for the consumer, considering storage capabilities and compostable packaging for the vitamin bars. While we love our four-legged pals, it’s also essential to remember who’s buying the food, and Maev hit the nail on the head with its packaging design system.
Maev is the first human-grade raw dog food brand. Within the $100B pet market, the company has served over 4 million meals and has doubled its subscriber base since January 2022. Maev is lowering the barrier to entry for raw dog food — the most nutrient-rich, least-processed diet available for dogs. The brand’s dedicated team of veterinary nutritionists have perfected a raw food recipe that meets the nutritional levels established by the AAFCO Dog Food Nutrient Profiles and (*thanks to founder & CEO Katie Spies’ ingenious design*) is convenient to store and easy to serve right out of the freezer for less mess and prep. In addition to raw food, Maev offers Bone Broth Topper and Vitamin Bars, which follow the same ethos of convenience with design at the forefront (both aesthetically and functionally).
