The Pet Market Needs To Focus On Sustainability; Grove Collaborative Delivers With New Brand Good Fur

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If you’re lucky enough to own a pet, then you know how much joy they bring. And while, yes, there are infinite happy moments to having a fur or fish baby, there are also overwhelmingly messy moments to balance it all out.

Because pets can notoriously be as dirty as they are cute and cuddly, Grove Collaborative, a certified B-corp and leader in sustainable CPG innovation, has created a line of eco-friendly pet grooming products.

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