Scotland-based BrewDog, a B-Corp multinational brewer and pub operator, continues to seek ways to make its beer more sustainably. Following on the heels of such initiatives as constructing an anaerobic digestion plant that turns beer waste into fuels such as biomethane and clean water, Brewdog has also purchased over 9,300 acres of land to reforest it.
On top of that, James Watt, CEO, and co-founder of BrewDog, recently announced an upcoming vodka made from unsellable beer that comes packaged in a paper bottle called Bad Beer Vodka. According to Watt, Brewdog will take out-of-spec or expired beer and run it through its distillery’s 20-meter high rectification column, turning funky brews into pristine vodka. Additionally, Bad Beer Vodka will get packaged in a paper bottle.
The bottle appears to have a textured finish and metal neck and cap. The label on the front is dominated by the words Bad, Beer, and Vodka, with the former two crossed out. Along the edge of the label, you’ll find “DISTILLED WITH THE SPIRIT OF BEER FIERCELY DEFIANT AND INDEPENDENT” in raised letters.
