Refillable deodorant is all the rage, and plenty of millennial-Gen Z chasing DTC brands have reeled in consumer dollars with beautiful design (and a higher price point). But many of the largest brands are still packaging their wares in plastic and have yet to catch up with the cool kids.
Now, Unilever’s Dove is working alongside A Plastic Planet to reduce their plastic footprint and introducing a refillable deodorant, a first for the iconic brand. Joining ranks with the “refillution” —not my pun, promise—Dove believes they can remove as much as 300 tonnes of plastic waste by the year 2023, and they’ll do it with a beautiful, stainless steel container. Ergonomic and durable, the vessel carries Dove’s logo and looks exactly like the kind of article from the FUTURE you want gracing your bathroom sink with its sleek industrial design. Better still, you can actually buy it from a store many people go to, as the newest deodorant will be available from retailers like Target and Walmart.
