Last January, Coca-Cola made waves when Bea Perez, their senior vice president of communications, marketing, and sustainability, said that consumers want single-use plastic bottles while at the World Economic Forum in Davos. Instead, the brand would focus on recycling and using more recycled plastic in its packaging as switching over to just aluminum or glass would increase their carbon footprint.
So, yeah. Coca-Cola very much wants you to recycle your bottles when you get done with them, but because they don’t have to assume any responsibility for it, it’s still on the consumer.
