The Beginner’s Guide To A Plastic-Free July

Published

July 23, 2020

Filed under

Design News & Trends, Plastic Free, Sustainable Packaging

For this to be a fair fight, I have to admit to myself that, to begin with, I wasn’t a very conscious consumer.

Let’s say I dabbled.

If being sustainable or plastic-free was easy, I know I would do it, but I give up when presented with even the smallest of obstacles. By no means is my journey to a Plastic-Free July an expert edition; think of it as a remedial lesson in what I should have done all along.

Grace Dawson

Grace began her career in London, leading the accounts of some of the world’s most famous brands, including M&M’s, Snickers and Twix. When New York City beckoned in 2015, she left the candy behind, working with her team to solve business challenges through design and creativity. She has lead and contributed to the agency’s successful work with clients big and small, from Unilever and Diageo, to Kashi and Walker & Co. Her understanding of brands and her passion for creativity and culture saw her move into the role of Director of Brand. In this role Grace’s mission is to guide and shape the reputation and culture of JKR in New York City. Her passion for the work also enables her to nurture the creative output of the studio. Her belief that creativity can drive change led to her founding and leading the New York arm of the JKR Foundation, the philanthropic arm of the agency, with clients such as UNICEF and WCS. Grace earned her BA in English at the University of Exeter in England and currently works as a teaching assistant for the Masters of Branding program at the School of Visual Arts in New York City. She also volunteers as a lecturer and mentor for D&AD’s New Blood Shift program and has guest lectured for Shillington and the Miami Ad School. She has been on the judging panel of ADC, Dieline and AME awards and her work has been recognized by Cannes, D&AD, ADC, Clios, One Show, Graphis and more.