If You Like Piña Coladas, You’ll Love Folklore’s Fresh Design for Minimal

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Design studio Folklore clearly loves getting caught in the rain, because their identity for Minimal is all about Piña Coladas. With a fresh, modern aesthetic, the branding balances warm and vibrant elements with metallic accents, all contained within a small but impactful can design that begs to be sipped.

“If you like Piña Colada… We present Minimal, a brand we developed from the name to the image, balancing branding elements that are warm and fresh, contrasted with metallic elements, all designed on the small canvas of a special can, minimal in size but huge in its composition. From flavor to expression, from the refrigerator to your hand. This is Minimal Cool Drink.”

–Folklore