SingleDouble Design Unveils Pacific Coast Spirits’ Nautical-Inspired Packaging

Published

August 5, 2024

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Inspired by the visual language of all things rum brands, in addition to pirates and their endless quest for booty, SingleDouble Design’s creation for Pacific Coast Spirits combines Mangawhai’s rich maritime history with a touch of sophistication.

Inspired by the vibrancy of old-world rum brands, pirates, sailors, and buried treasure, the design for Pacific Coast’s “X Marks the Spot” is a homage to Mangawhai’s rich seafaring history. This port town, renowned for its boat-building prowess in the 1800s, also boasts a notorious, treacherous harbour that has seen its fair share of tragic shipwrecks, including the legendary Niagara, which sank over 80 years ago carrying more than eight tons of gold.

The Pacific Coast brand seamlessly combines this heritage with modern, sophisticated execution, showcasing local marine navigation points that evoke the thrill of the high seas. Designed to transport you to a bygone era of adventure and exploration, while delivering a premium, expertly crafted spirit experience.
– SingleDouble Design

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.