There’s No Salty Sardine Food Truck; But IF There Was…

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Ivy Jenkins, a student at Ringling College of Art and Design, imagines a fresh brand identity for a fictitious East Coast food truck dubbed The Salty Sardine. Jenkins gives the brand a playful ocean-inspired vibe that captures its coastal personality, but the suite of assets also includes a side of coordinating fishy CPG products.

Via Iva Jenkins: