Vi Novell 2023 Wine Concept Gives a Little Shine to the ‘Novice’ Driver

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This Vi Novell concept, submitted to Celler Masroig’s Vi Novell design contest by Roser Padrés, draws inspiration from Spain’s novice driver sign and symbolizes a contemporary rite of passage.

This project, in collaboration with Estela Ibarz, embraces a minimalist aesthetic with bold typography. It features a prominent “N” on a stark white background, reflecting the wine’s fresh, honest, and experimental nature.