This Vi Novell concept, submitted to Celler Masroig’s Vi Novell design contest by Roser Padrés, draws inspiration from Spain’s novice driver sign and symbolizes a contemporary rite of passage.
This project, in collaboration with Estela Ibarz, embraces a minimalist aesthetic with bold typography. It features a prominent “N” on a stark white background, reflecting the wine’s fresh, honest, and experimental nature.