Run of the Mill Isn’t a Real 200-Year-Old Vodka Brand, But This Convincing Concept Had Us Fooled

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There will always be something appealing about an object that looks lost in time—especially in a moment where people seem to be hungry for packaging with a vintage feel, like retro coffee tins and old-fashioned liquor bottles. Designers Dusan Sol and Amit Chippa imagined a legacy vodka brand that looks so natural, we could easily imagine their bottle design popping up in an old movie.

Run of the Mill comes in a gorgeous bespoke bottle, printed with classic serif text and a cute little distillery icon at the bottom. Gold foil, swirly, old-school fonts, ribbon detail, and rural illustrations effectively paint the picture of an almost 200-year-old English mill that we imagine would be a hell of a tourist destination for vodka lovers—if only it were real!