BXL Packaging Design turns a caffeine high into a game with their smart, witty concept for Shake Up Coffee, a coffee-filled top that requires a good buzz to keep up. It comes in four cute, pastel-colored varieties, like a bottom-heavy diamond or more circular shape reminiscent of an acorn.
Each fillable top reads “STAY AWAKE,” and while the product could easily become a fidget spinner-esque activity for one person, BXL imagines Shake Up as a two-to-three-person game, emphasizing the social power of the world’s favorite stimulant.
