Brushd is an oral health care brand that promotes good oral care while reducing plastic pollution by seamlessly integrating sustainable packaging materials with a minimalist style. Partnering with The Pim Collective, they have crafted packaging from 100% recyclable materials, primarily glass and paper, for their sustainable toothpaste tabs and refills. The packaging features clean lines, subtle color palettes, and a refined aesthetic that conveys both minimalism and eco-consciousness.
“Brushd. simplifies the shift away from plastic, offering accessible and better-for-you oral care products. The brand identity breaks from the usual eco aesthetic, boasting a lively and inviting design – ideal for those wanting eco-friendliness with flair.”