Plenty of brands say they love wildlife, but do they really mean it? Some will say they’re trying to reduce waste while, well, just creating more. But you can believe the fishmongers at Afishionado, who put their frozen fish in a fully recyclable bag that honors their ocean-loving values.
The bag also looks really cool, with a funky colorblock design that feels like a midcentury pop art collage of the ocean. An appropriately watery color palette and sans serif type grounds the design, making it all feel interesting and approachable at the same time.
