According to the Centers for Disease Control (CDC), approximately 12 million Americans aged 40 or older have a visual impairment. Having a low vision or a total loss of vision makes tasks the sighted take for granted a burden, like shopping for groceries. Packaging is rarely designed with consideration for accessibility, not factoring for consumers with vision loss, for example.
Kellogg’s is taking a further step forward in serving consumers with low vision or total blindness by expanding its use of NaviLens to the US market after piloting the use of the NaviLens technology in the UK.
NaviLens’s ddTags are designed for the visually impaired and can be detected using smartphones. ddTags have a 160-degree field of view, and the accompanying app can scan the user’s environment for a code, providing audio and vibrating cues to assist people with finding the tag. Once found, the ddTag provides nutritional, allergen, and other important information via the accessibility tools built into modern smartphones.
