Boxy Moves Beyond The Typical Grocery Store Branding Box

Published

December 12, 2022

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Koto worked with Boxy, an automated grocery store based in France, to create a visual identity that communicates the brand’s magical convenience. The typography on the packaging is wonderfully boxy, and the unexpected pop of pink adds a sense of enchantment to an otherwise stale grocery store landscape.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_