Consumer electronics giant Apple has offered what it calls a watch since 2015. It tells time, and you wear it on your wrist, but that’s about where the similarities to a conventional mechanical or quartz watch end.
Of course, the Apple Watch also positioned itself as a helpful health and fitness wearable, albeit a product confined to the gym or other low-stress, low-risk environments.
But the newly released Apple Ultra Watch is the first to join more rugged wrist buddies, the kind of timekeeper you take for an underwater deep dive, atop rugged mountains, or on long trails. At $800, it’s also competing with some very nice and durable sport watches, both mechanical and quartz. But is the packaging for Apple’s new device for super serious athletes and adventurers as beautifully designed as similarly-priced sports watches?
