Research laboratory OpenAI recently opened up access to its DALL-E Artificial Intelligence (AI) art generator, allowing more people to experiment with the technology in new, creative ways—even Cosmopolitan recently sought DALL-E to imagine a magazine cover.
But the latest to take the robot visual composer for a spin isn’t a media company or digital artist.
Heinz used its unfettered access to DALL-E to extend its Draw Ketchup campaign. Previously, the brand asked random humans in 18 countries to draw the word ketchup, but this time the brand is asking a robot to do so. The results aren’t just surreal; DALL-E’s interpretation of ketchup demonstrates what OpenAI’s platform understands is ketchup and, by extension, how we perceive ketchup.
