The rise of social media has brought a surge in motion design. If a picture speaks a thousand words, a video can easily say a million. Following suit, typography has seen a rise in type technology and variable fonts, a way to make the artform further impact its audience, especially on social media platforms.
Yet while moving type is trending, it’s not reasonably accessible as some animation tools can cost upwards of thousands of dollars. But that’s where F37 comes into play. The font foundry has created a Playground that features a handful of its typefaces that you can alter with the click of a button on your browser.
F37’s Playground exploration enables designers to apply new skills advantageously, but it forces other foundries to follow suit. As a result, the potential for typography and moving type has just become vast. The Playground allows users to type anything into the browser to play around with the possibilities. And while packaging designers often focus on stationary typography, utilizing moving type for collateral marketing is essential, especially with the rise of the influential power of TikTok and other social media platforms that are shifting their focus to pushing GIFs and videos.
