Designer Amy Pastre and Illustrator Lauren Hackmiller collaborated on the packaging design for Parchie, a children’s watch brand. The packaging design reflects the brand’s mission of being an approachable and educational tool for children learning time while also balancing a quirky aesthetic that kids can relate to. The colorful paper tube is perfectly structural, almost reminiscent of Apple’s packaging but with more personality and for a younger demographic.
CHALLENGE: Design the strategy, story, design, and packaging for a watch company born from a child’s imagination.
