we are boq had been working for the past 3 years in a new packaging system for Conserveira de Lisboa, a traditional shop in Lisbon specialized in tinned fish since 1930. Since all products are hand-wrapped in the store, the work consisted in designing the wrappers and identity system for their three brands of tinned fish: Tricana, Minor and Prata do Mar.
“The challenge with this project was that the store has a long tradition in terms of packaging and the last time they tried a radical change their clients didn’t like it. They told us that they needed new wrappers without changing anything.”
