You searched for feed - DIELINE https://thedieline.com/ The Leading Source for Packaging Innovation and Insight Mon, 11 Nov 2024 14:52:38 +0000 en-US hourly 1 https://ucarecdn.com/0d7bddb5-0379-423c-a4fc-fe9847c85789/-/format/auto/-/quality/smart/-/preview/100x100/ You searched for feed - DIELINE https://thedieline.com/ 32 32 218830623 The Ghost Army: How a Unit Of Designers and Artists Used Creativity To Defeat the Nazis https://thedieline.com/the-ghost-army-how-a-unit-of-designers-and-artists-used-creativity-to-defeat-the-nazis/ Mon, 11 Nov 2024 02:54:00 +0000 https://thedieline.com/?p=388929 The fight to save Europe and the world from fascism was important. But the Axis powers of Nazi Germany, Mussolini's Italy, and Imperial Japan were formidable. It would take more than the fittest and boldest soldiers—the fight would also need artists and designers wielding brushes and pencils instead of rifles and bayonets.

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]]> 388929 Shelf Life 038: A New Aesthetic Is Trending, Meet ‘Vibe-stalgia’ https://thedieline.com/shelf-life-038-a-new-aesthetic-is-trending-meet-vibe-stalgia/ Mon, 04 Nov 2024 15:00:00 +0000 https://thedieline.com/?p=387921 Vibe-stalgia is the essence of nostalgia, visualized. And it’s important to note that this nostalgia isn’t rooted in one specific decade. It’s not even feeling sentimental about real memories. 

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]]> 387921 ‘The Substance’ is A+ Body Horror; It’s Also an Expertly Branded Nightmare https://thedieline.com/the-substance-is-a-body-horror-its-also-an-expertly-branded-nightmare/ Thu, 31 Oct 2024 13:22:06 +0000 https://thedieline.com/?p=387374 The Substance has a lot more under the hood than just Cronenbergian monkey business. It's the rare horror movie with a deep understanding of branding and the intoxicating allure of "good marketing."

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]]> 387374 Kingdom & Sparrow Look To the Trees For Littlewood Brewing https://thedieline.com/kingdom-sparrow-look-to-the-trees-for-littlewood-brewing/ Thu, 31 Oct 2024 03:13:00 +0000 https://thedieline.com/?p=387122 Each beer in the Littlewood’s core range takes influence from characteristics of trees, and to truly root the design in the connection to nature, we used locally and sustainably sourced wood to create texture for the tree stump assets.

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]]> 387122 Jolly Rancher Unveils Flavor-Forward Refreshed Packaging https://thedieline.com/jolly-rancher-unveils-refreshed-packaging/ Mon, 28 Oct 2024 05:32:00 +0000 https://thedieline.com/?p=386651 Jolly Rancher's updated packaging emphasizes the candy’s flavors through hyper-realistic glass fruit visuals. The major updates include an updated color palette, a refreshed wordmark, and streamlined product differentiation.

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]]> 386651 Shelf Life 037: Cracking Open Pistachios’s Rich History  https://thedieline.com/shelf-life-037-cracking-open-pistachioss-rich-history/ Mon, 28 Oct 2024 03:00:00 +0000 https://thedieline.com/?p=386846 While pistachios have a long history in Middle Eastern, Mediterranean, and Central Asian cultures, their journey to America is surprisingly relatively recent

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]]> 386846 There’s Nothing High Fashion About Wearing A Kate Spade M&M’s Clutch https://thedieline.com/theres-nothing-high-fashion-about-wearing-a-kate-spade-mms-clutch/ Wed, 23 Oct 2024 16:49:06 +0000 https://thedieline.com/?p=386150 Who really is wearing food bags?

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]]> 386150 Erewhon Offers a Valuable Lesson on How Not to Make a Happy Meal https://thedieline.com/erewhon-offers-a-valuable-lesson-on-how-not-to-make-a-happy-meal/ Wed, 16 Oct 2024 18:15:44 +0000 https://thedieline.com/?p=384773 The $20 Erewhon kids' meal is an uninspired missed opportunity for the LA supermarket chain.

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]]> 384773 Reimagining South Asian Flavors With Peepal People’s Bold Rebrand https://thedieline.com/peepal-peoples-bold-rebrand-reimagines-south-asian-flavors/ Tue, 15 Oct 2024 03:00:00 +0000 https://thedieline.com/?p=384043 Peepal People's redesign brings fresh energy to South Asian flavors, blending cultural storytelling with a bold and modern look. Their new identity celebrates the vibrancy of Pakistani streets introducing low sodium hot sauces to the US market

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]]> 384043 Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy? https://thedieline.com/shelf-life-033-can-a-brand-own-a-packaging-design-hierarchy/ https://thedieline.com/shelf-life-033-can-a-brand-own-a-packaging-design-hierarchy/#comments Mon, 30 Sep 2024 03:00:00 +0000 https://thedieline.com/?p=381717 Can a brand “own” a hierarchy? The distinctiveness of how a brand organizes and presents elements within that framework is where ownership can emerge.

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