Wine Names That Tell a Story: Southold Farm + Cellar’s Label Design

Published

August 8, 2024

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Southold Farm + Cellar, a family-owned winery in Gillespie County, Texas, crafts wines that reflect their origin and time. Saturday Studio developed minimal, typography-driven labels with high-build varnish on textured stock to emphasize each wine’s unique name, such as “Love Amongst Wolves” and “Future for Miracles.” The branding exudes a stately yet unfussy feel, much like Southold’s natural wines.

Southold Farm + Cellar is a small family winery in Gillespie County, Texas. Their mission is to make wines that speak of place and time, and they enlisted us to create branding and packaging that complement this pursuit.

Minimal, typography-based labels with high build varnish on textured stock highlight the unique names of each variety. The branding itself feels impactful but unfussy, much like the natural wines created each season on the farm. Within the overall brand system, a sub-brand was created for the Southold wine club, The Ridge Society, whose members receive wine shipments and other perks including becoming part of the Southold family.
– Saturday Studio

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.