Redesigns Archives - DIELINE https://thedieline.com/category/redesigns/ The Leading Source for Packaging Innovation and Insight Wed, 13 Nov 2024 13:57:41 +0000 en-US hourly 1 https://ucarecdn.com/0d7bddb5-0379-423c-a4fc-fe9847c85789/-/format/auto/-/quality/smart/-/preview/100x100/ Redesigns Archives - DIELINE https://thedieline.com/category/redesigns/ 32 32 218830623 &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular https://thedieline.com/walsh-refresh-of-coconut-cult-celebrates-the-devotion-to-being-regular/ Wed, 13 Nov 2024 13:57:31 +0000 https://thedieline.com/?p=389899 Holy Holy Mountain! &Walsh retains Coconut Cult's quirky personality and leans into the concept of religious devotion its consumers had to the product with latest brand refresh.

The post &Walsh Refresh Of Coconut Cult Celebrates the Devotion to Being Regular appeared first on DIELINE.

]]> 389899 Forget Classically White Cans, Arrow Town’s Vodka Sodas Lean Into Color https://thedieline.com/forget-classically-white-cans-arrow-towns-vodka-sodas-lean-into-color/ Thu, 07 Nov 2024 04:37:00 +0000 https://thedieline.com/?p=383431 UK-based creative agency Brandon launches a striking new visual brand identity for Arrowtown.

The post Forget Classically White Cans, Arrow Town’s Vodka Sodas Lean Into Color appeared first on DIELINE.

]]> 383431 Tiger Beer Announces Brand Refresh With CGI Lightshow https://thedieline.com/tiger-beer-announces-brand-refresh-with-cgi-lightshow/ Thu, 07 Nov 2024 00:54:00 +0000 https://thedieline.com/?p=388520 Tiger Beer, first brewed in Singapore in 1932 and now one of the biggest brands in Asia, has unveiled a brand refresh and partnership with Premier League football (or "soccer," if you prefer) club Manchester United.

The post Tiger Beer Announces Brand Refresh With CGI Lightshow appeared first on DIELINE.

]]> 388520 Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring https://thedieline.com/wild-thingz-shows-that-better-for-you-candy-brands-dont-have-to-be-so-boring/ Thu, 31 Oct 2024 04:42:00 +0000 https://thedieline.com/?p=387487 UK-based Wild Thingz is a brand of better-for-you candy with an identity that avoids being visually bland and boring, and they turned to the agency How & How to rebuild its identity to align it more with conventional candies while retaining its better-for-you recipes.

The post Wild Thingz Shows That Better-For-You Candy Brands Don’t Have To Be So Boring appeared first on DIELINE.

]]> 387487 Jolly Rancher Unveils Flavor-Forward Refreshed Packaging https://thedieline.com/jolly-rancher-unveils-refreshed-packaging/ Mon, 28 Oct 2024 05:32:00 +0000 https://thedieline.com/?p=386651 Jolly Rancher's updated packaging emphasizes the candy’s flavors through hyper-realistic glass fruit visuals. The major updates include an updated color palette, a refreshed wordmark, and streamlined product differentiation.

The post Jolly Rancher Unveils Flavor-Forward Refreshed Packaging appeared first on DIELINE.

]]> 386651 Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth https://thedieline.com/kleenex-celebrates-100th-anniversary-unveils-brand-refresh-by-turner-duckworth/ Tue, 22 Oct 2024 13:13:55 +0000 https://thedieline.com/?p=385854 To celebrate 100 years of runny noses, Kleenex partnered with brand agency Turner Duckworth to update its brand identity.

The post Kleenex Celebrates 100th Anniversary, Unveils Brand Refresh By Turner Duckworth appeared first on DIELINE.

]]> 385854 Love + Money Does an All-Caps Refresh For Denada As Brand Changes Ice Cream Recipe https://thedieline.com/love-money-does-an-all-caps-refresh-for-denada-as-brand-changes-ice-cream-recipe/ Tue, 22 Oct 2024 12:48:09 +0000 https://thedieline.com/?p=385723 Denada brought in design studio Love + Money to maintain the brand’s eye-catching look with an update to its visual identity, including its packaging.

The post Love + Money Does an All-Caps Refresh For Denada As Brand Changes Ice Cream Recipe appeared first on DIELINE.

]]> 385723 Tequila Socorro’s Redesign Celebrates Authenticity Through Minimalist Craftsmanship https://thedieline.com/tequila-socorros-redesign-celebrates-authenticity-through-minimalist-craftsmanship/ Tue, 15 Oct 2024 03:00:00 +0000 https://thedieline.com/?p=383893 We redesigned Tequila Socorro, respecting its original essence and, through textures inspired by the richness of Mexican culture.

The post Tequila Socorro’s Redesign Celebrates Authenticity Through Minimalist Craftsmanship appeared first on DIELINE.

]]> 383893 Reimagining South Asian Flavors With Peepal People’s Bold Rebrand https://thedieline.com/peepal-peoples-bold-rebrand-reimagines-south-asian-flavors/ Tue, 15 Oct 2024 03:00:00 +0000 https://thedieline.com/?p=384043 Peepal People's redesign brings fresh energy to South Asian flavors, blending cultural storytelling with a bold and modern look. Their new identity celebrates the vibrancy of Pakistani streets introducing low sodium hot sauces to the US market

The post Reimagining South Asian Flavors With Peepal People’s Bold Rebrand appeared first on DIELINE.

]]> 384043 Redesign (Over)Reaction Theater: PepsiCo Refreshes Mountain Dew https://thedieline.com/redesign-overreaction-theater-pepsico-refreshes-mountain-dew/ Mon, 14 Oct 2024 04:54:00 +0000 https://thedieline.com/?p=383923 By now, you've seen the new Mountian Dew Redesign. Here's what a few designers had to say about the new brand refresh from PepsiCo.

The post Redesign (Over)Reaction Theater: PepsiCo Refreshes Mountain Dew appeared first on DIELINE.

]]> 383923