Reimagining South Asian Flavors With Peepal People’s Bold Rebrand

Published

October 15, 2024

Filed under

Peepal People’s recent rebrand, designed by Alyzeh Rizvi and Shumyle Haider, reimagines South Asian flavors for modern kitchens, blending clean ingredients with bold, flavor-forward names like Turmeric Habanero & Garlic Ghost. Inspired by the vibrant streets of Pakistan, the new design embraces a maximalist street aesthetic, featuring elements like Pakistani truck art and Mia the ringneck parrot, creating a bold, contemporary identity that celebrates culture and invites curiosity.

Chloe Gordon

Chloe is based out of New Orleans, Louisiana. While she’s a writer by trade, she struggles to write her own bio. All you need to know is that she’s a lover of dirty martinis, a maker of charcuterie boards, and always has her nose in a book but hasn’t mastered doing all three at the same time. If you want to know more, follow her on Instagram @_chloe_gordon_