Toy & Game Packaging Archives - DIELINE https://thedieline.com/category/toy-game-packaging/ The Leading Source for Packaging Innovation and Insight Mon, 11 Nov 2024 15:17:44 +0000 en-US hourly 1 https://ucarecdn.com/0d7bddb5-0379-423c-a4fc-fe9847c85789/-/format/auto/-/quality/smart/-/preview/100x100/ Toy & Game Packaging Archives - DIELINE https://thedieline.com/category/toy-game-packaging/ 32 32 218830623 Mattel Mistakenly Prints Porn Site On Packaging for ‘Wicked’ Dolls https://thedieline.com/mattel-mistakenly-prints-porn-site-on-packaging-for-wicked-dolls/ Mon, 11 Nov 2024 15:17:38 +0000 https://thedieline.com/?p=389252 In the run-up to the film adaptation of the Tony Award-winning musical Wicked that's set to release before the holiday tentpole season, Mattel has released special dolls featuring characters from the kinda/sorta Wizard of Oz prequel. Unfortunately, instead of sending folks to the movie's official website, they sent them to a porn site with a very similar name.

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]]> 389252 Mattel and Barbie Are Using Adobe Firefly’s Generative AI to Create Packaging https://thedieline.com/mattel-and-barbie-are-using-adobe-fireflys-generative-ai-to-create-packaging/ Wed, 16 Oct 2024 13:20:24 +0000 https://thedieline.com/?p=384497 Ahead of its annual MAX conference, software developer Adobe recently shared a use case demonstrating how Mattel's Barbie brand used its AI-powered Firefly to create packaging for the upcoming holiday season.

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]]> 384497 The MSCHF and Hot Wheels Collab ‘Not Wheels,’ is Apparently an ‘Homage’ To Our First Set of Wheels https://thedieline.com/the-mschf-and-hot-wheels-collab-not-wheels-is-apparently-an-homage-to-our-first-set-of-wheels/ Thu, 29 Aug 2024 13:50:21 +0000 https://thedieline.com/?p=376583 MSCHF's latest release with Hot Wheels is more collab than viral stunt. But is this really an homage to our first beat-up car or something else entirely?

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]]> 376583 UNO Partners With Blvck For Latest Limited Edition Collection https://thedieline.com/uno-partners-with-blvck-for-latest-limited-edition-collection/ Mon, 19 Aug 2024 11:58:52 +0000 https://thedieline.com/?p=374739 UNO goes "dark mode" on its latest collaboration with chic fashion house Blvck Paris.

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]]> 374739 Mystical Geometry Meets Cozy Gameplay in Lacuna’s Flower-Powered Design https://thedieline.com/mystical-geometry-meets-cozy-gameplay-in-lacunas-flower-powered-design/ Tue, 13 Aug 2024 11:46:17 +0000 https://thedieline.com/?p=373636 Delve into the mystical world of Lacuna where Nick Liefhebber’s intricate design creates a visually stunning game that enchants with every move.

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]]> 373636 Blind and Low-Vision Children Helped Mattel Design a Blind Barbie with Ultra-Accessible Packaging https://thedieline.com/blind-and-low-vision-children-helped-mattel-design-a-blind-barbie-with-ultra-accessible-packaging/ Tue, 23 Jul 2024 13:59:18 +0000 https://thedieline.com/?p=371026 In addition to the blind Barbie doll, Mattel also introduced a Black Barbie doll with Down syndrome.

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]]> 371026 80% of Mattel’s Games Will Be Colorblind Accessible by the End of the Year https://thedieline.com/80-of-mattels-games-will-be-colorblind-accessible-by-the-end-of-the-year/ Thu, 27 Jun 2024 20:25:02 +0000 https://thedieline.com/?p=367403 The toy giant expands on their accessibility efforts by adding symbols and tactile elements to games like Uno, Tumblin' Monkeys, Skip-Bo, and Blokus.

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]]> 367403 Barbie Meets Cute With Pickleball Brand Nettie https://thedieline.com/meet-barbie-meets-cute-with-pickleball-brand-nettie/ Thu, 20 Jun 2024 11:51:56 +0000 https://thedieline.com/?p=366381 Barbie goes pickleball with Nettie collab.

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]]> 366381 ‘Schitt’s Creek’ Fans Will Love Little People and Amazon’s Exclusive Line of Rose Family Figurines https://thedieline.com/schitts-creek-fans-will-love-little-people-and-amazons-exclusive-line-of-rose-family-figurines/ Thu, 13 Jun 2024 03:49:00 +0000 https://thedieline.com/?p=365179 Moira, David, Alexis, and Johnny each come in recognizable outfits from the show in front of a picture-perfect Rosebud Motel backdrop, with packaging by Mattel's in-house team.

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]]> 365179 UNO Presents Its Shiniest Artist Collab Yet with a Trippy Holographic Deck from Jean Jacques N’djoli https://thedieline.com/uno-presents-its-shiniest-artist-collab-yet-with-a-trippy-holographic-deck-from-jean-jacques-ndjoli/ Fri, 03 May 2024 04:00:00 +0000 https://thedieline.com/?p=335241 Thanks to psychedelic art from "the new face of French design," Mattel might've finally made it possible for a "Draw 4" card to elicit oohs and ahhs instead of groans.

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