Many products we use become a part of our daily rituals and even an extension of our personalities. When we feel inspired by the things we interact with every day, we form a deep connection with the brand itself, even if it might just be on a subconscious level.
TWYG is a new luxury skincare range activated by high-dosage Bioactive Totarol, a rare organic super-ingredient sustainably sourced from naturally fallen T?tara trees. While its ingredients are intriguing, the brand’s packaging system lends it some prestige, helping consumers find inspiration in the power of regenerative skin care.
To bring the innovative product to life and educate consumers about Bioactive Totarol, TWYG required a distinguishable brand name, identity, and packaging solution. The brand turned to Seachange Studio to create an innovative approach within the clogged beauty space.
