Nectar is dedicated to sharing extraordinary flavors and cultural heritage through indigenous drinks. This mission involves preserving and respecting these traditions on a global scale, celebrating the richness of indigenous cultures, and making centuries-old unique tastes accessible to everyone. Nectar appeals to adventurous individuals who relish trying new flavors and exploring diverse cultures. Our target audience is curious, open-minded, and seeks the joy of discovering unique tastes like Chechi and Tepachi while celebrating cultural diversity.
The design concept behind the packaging was twofold – to depict the fizziness of pouring a drink in the shape of the fruit. The colors used are bold but limited to a monochrome palette per drink.
Each drink has information about the origins and method of preparation inside the label. This label can be opened to read the information and can further be removed so that the bottles can be reused for other purposes.
