Many of today’s bottled coffees are over-caffeinated, high in calories, or just outright taste bad. That’s why we conceptualized TAKEOFF, the bottled coffee brand of the future. TAKEOFF’s cold brew is thoughtfully made with 100mg of caffeine and infused with lion’s mane to keep you focused without launching you into warp speed jitters. Made with premium coffee that’s been orbiting in a 24-hour steep, TAKEOFF’s cold brew delivers a cosmic smoothness in every sip. Designed to maximize taste and concentration, TAKEOFF is redefining the future of bottled coffee.
Being on the cutting edge of smarter bottled coffees, it’s essential for TAKEOFF’s packaging and brand design to embody this. We took inspiration from technology and space exploration, recognizing their significant role in shaping the future. TAKEOFF’s bottle shape alludes to a classic rocket ship, and would be made with aluminum to minimize waste. TAKEOFF’s wordmark and typography choices are inspired by computer terminal interfaces and futuristic movie posters for a bold, out of this world look. The layout of the label is simple but focused, and blasts through the cliche coffee bean imagery of competitors. TAKEOFF is pioneering a better coffee and better packaging, to ultimately promote a better life.
We envision TAKEOFF as more than just a coffee. It’s a launchpad for your ambitions, whether they’re as great as exploring Mars or as simple as energizing your morning routine. TAKEOFF’s core mission is to inspire individuals to push beyond their limits, and we believe its packaging should echo this ethos. With every sip of TAKEOFF, we want you to feel empowered to tackle your goals and soar past them. It’s not just about waking you up—it’s about fueling your journey to greatness.
