We’ve created SOURGLASS from the Fitzwood Brewery, a beer design concept developed in collaboration with the international Make A Mark initiative.
We have challenged the beer category norm by redefining the drinking experience and commodity perception giving beer and brewer the credit they deserve. Beer is too often drunk at pace without much thought or appreciation. SOURGLASS from the Fitzwood brewery creates a new appreciation for beer craft, flavour and drinking ritual.
The fictional brewery is based in Fitzrovia in the heart of London, UK, an area synonymous with the making and consuming of beer and the infamous Great Beer Flood of 1814. Fitzrovia is also home to our studio.
