Let’s be real— drinking alcohol isn’t the greatest of habits, but damn if it isn’t fun. It’s easy to understand how difficult it can be to commit to sobriety when just the ritual of alcohol can be so glamorous. There’s the mature, ozonic smell of a fresh drink, a ton of charm to its decorative garnishes, and of course, so many of the bottles look great.
Yet again, it’s smart to not drink! Thankfully, the growing market of stylish non-alcoholic options are making an enjoyable, alcohol-free night feel easier to access and even relish. A great example is WIN’s concept for Modjo, a sleek non-alcoholic gin with all the thoughtful, gorgeous design of a top shelf liquor. While the ridged bottle and glass are cool, the foiled label is the highlight. The swirly typography of the wordmark has an opulent, almost Middle Eastern allure to its curves, which especially stands out on the striking gradient-hued boxes.