Purely is a hypothetical brand that teaches children ages 10-16 about self-care and personal grooming, while moving away from the concept of physical beauty. Purely helps them accept their bodies and empowers them to love who they are through taking care of themselves while cultivating good habits in self-grooming and caring for the environment. The newly designed brand uses sustainable packaging along with a refill system that is easily accessible online and in-store.
The goal of this project is to make things easier for preteens and teenagers to transition into this new world as they’re growing up and develop good self-care habits.
The product packaging would be made of sustainable and recyclable materials like Sulapac, a plastic alternative, NEENAH folding board, and Noissue parchment paper. A refill system is also introduced to encourage the audience to practice sustainability from a young age.
