ALLGOOD’s packaging design for Oatier embodies a bold and vibrant style, reflecting the brand’s mission to revolutionize the oat milk market. With a focus on Oatier’s use of 100% Irish Oats and a secret formulation guaranteeing a superior frothy and tasty experience, the design stands out in a crowded field of oat milk. The logo and typestyle, crafted with a big chunky drop shadow, demand attention by jumping off the packaging. ALLGOOD’s strategic focus on the coffee moment, latte art, and collaborations with baristas further solidify Oatier’s position as a challenger brand, backed by a dynamic and engaging branding launch.
The Ancient Grain Company approached us with a bold mission – create a name and brand for a new oat milk that can shake up the market. Our branding workshop uncovered the key differentiators: their use of pure 100% Irish Oats and their secret formulation that guaranteed a frothier, tastier experience, especially in coffee. The feedback was clear, it was a superior, oatier drink. So we called it Oatier. In a sea of oat milks, something bold had to happen for Oatier to stand out.
We wanted our brand to jump off shelf, so we crafted a logo and typestyle that felt like it jumped off the pack, with a big chunky drop shadow commanding attention. Laying out the logo vertically down the pack helped maximise space and ensured Oatier popped as much as it could pop. Our team got to work brainstorming and writing an entire language for Oatier, creating a tone of voice that the brand could own, something built from the name upwards. We were armed with a whole set of comparative adjectives and a smattering of puns.
Oatier is now hitting the cafés of Dublin in their quest to dominate the Irish market, capitalising on their Irish heritage and their use of 100% Irish oats. Their Barista Oat carton is taking the coffee world by storm, as it confidently claims to steam better, pour better, froth better and taste better than the rest. This has been a core part of our branding launch for Oatier, with a clear focus on the coffee moment, cafés, latte art and a whole load of content aimed at baristas.
We’re creating content on the daily and working in partnership with the amazing Oatier team to shake up the oat drink market and help this new brand stand oat. Oatier is now establishing itself as a real challenger brand in Ireland. From barista training competitions to coffee-sipping Spotify playlists, from latte art throwdowns to merchandise bundles.
