Jiyoung Kim of design agency COR has crafted a remarkable packaging design for Low Spread that vividly highlights the product’s distinctive features. The branding approach focuses on conveying the product’s strengths through the name and appealing visuals that resonate with health-conscious and trend-aware consumers. Rather than relying on traditional fruit imagery, the visual identity features striking and intuitive numbers, emphasizing the product’s calorie count. This simple, bold typography delivers a powerful and honest image, ensuring the brand name and package information stand out.
[Low Spread] is a sugar-free jam that can be eaten healthily with light calories along with the natural taste of fresh fruit, and we wanted to intuitively reveal these strengths in the brand name and packaging. We aimed branding points to convey the strengths of this product through the naming and to strengthen the attractive visuals that customers who are quick to keep up with health and trends would want to have.
The brand’s visual identity features intuitively catchy numbers. It is different from existing fruit jams that emphasize the image of the fruit or the taste of the jam. The simple typography placement of numbers representing the calories of jam presents an honest and impactful image, and a bold font is used to intuitively convey the brand name and package information. [Low Spread]’s gift package provides a set of spreads in three flavors with the message “SPREAD THE LOVE, WITHOUT THE SUGAR.” The overall visual of the package shows a cool and attractive grocery brand.
