Acqua Selza Sparkling Water: Redefining The Category’s Consumption

Published

We were given one simple task: disrupt the sparkling water category as a new entrant in the UAE market.

This meant an opportunity for us to challenge what’s known and redefine the category’s consumption. This also meant giving a new character to the consumer’s perception of the category, by providing strong consumer engagement through a compelling and captivating brand story that can take them places, from just one look.

Our thinking was not to create a brand, but an immersive experience that invites our people to break free from the ordinary, and embrace the extraordinary, the different, and the imaginative. Through that we created a concept that revolves around the idea of choice and exploration: our people now have a choice to break free, explore new perspectives, embrace the endless possibilities, and choose new.

With “sparkling imagination” as our starting point, we crafted a can with a visually stunning design, captivating graphical elements, and an overall out-of-this-world look and feel. It expresses a world without boundaries, one that is rich in imagination, a sensorial sense of wonder, and is fully experiential in its nature.