While midcentury design has been all the rage for years, it feels fairly safe to say this tried-and-true aesthetic isn’t going anywhere. Its enduring appeal probably comes from how a lot of the coolest art from back then managed to carry an understated grace without being at all afraid of bright, bold color.
Glasfurd & Walker helped Fernwood Coffee design the kind of sleek bag it’d be easy to imagine popping up in the kitchen of a Wes Anderson character. While the front of each bag features simple sans serif and variable hues, a look at the sides of the pouch reveals tons more personality. Colorful stripes and squares pop with all the eclectic intellectual charm of a De Stijl classic.
Fernwood Coffee, established in 2007 on Vancouver Island, has revamped its Fair Trade line, blending its commitment to ethical sourcing with a modern aesthetic. Rooted in adventure and sustainability, Fernwood sources its beans from independent farms worldwide, prioritizing organic practices and Fairtrade certification to support communities.
The rebrand focuses on sleek, contemporary designs, each blend distinguished by vibrant colors and unique patterns. Inspired by the ethos of exploration, Fernwood’s packaging embodies luxury and comfort, reflecting the brand’s dedication to quality and innovation.
“We wanted to modernize the look and align it with the core Fernwood brand,” explains co-owner Ben Cram. “The goal was to create a collection of iconic designs that would stand out on the shelf and resonate with consumers both at home and outdoors.”
The design language is modern and graphic. Inspired by the idea, coffee is a drop of luxury and comfort that can make you feel at home anywhere.
The designs are inspired by fashion and the concept that a great pattern, an iconic color can stand and make your day better. Each coffee has a unique pattern that runs along the edges of each bag, which then extends onto the front of the pack to help create a signature look and color for each coffee style.
Embracing the Pacific Northwest’s adventurous ethos, Fernwood traverses the globe to procure beans from independent farms and high elevations. This dedication to quality and ethical sourcing forms the cornerstone of Fernwood’s identity. Gone are the traditional coffee marketing norms, replaced by bold colors and minimalist typography that capture Fernwood’s modern spirit.
As Fernwood Coffee evolves, its commitment to excellence remains unwavering. The rebranding journey represents a bold step forward, signaling Fernwood’s dedication to ethical sourcing and consumer experience. In a dynamic industry landscape, Fernwood Coffee’s rebranding initiative paves the way for a brighter, more sustainable future.
