It’s always fun to pop champagne, which begs the question— why doesn’t the drink itself actually look fun more often? S&Co added some welcome fun and color to sparkling wine with their fresh ’70s-inspired label design. Funky midcentury design elements extra pop to this bottle, with a slim, jaunty sans serif, zippy patterns, and irresistible gold foil details. Frezzcanti’s youthful, charismatic look is the perfect sign to skip the Veuve Clicquot next time and have a little more fun at your next celebration.
Frezzcanti is a fresh, smooth and easy to drink sparkling wine. It is the first sparkling wine produced in Colombia, a country that is not traditionally a producer of wines. Precisely this characteristic allows us to have the opportunity to create a different proposal, which does not use the traditional gestures of Lambrusco labels and Cavas. Our proposal takes the traditional gestures of the category and Colombianizes them, Latinizes them, to create an innovative proposal that breaks the rules of the classic labels of sparkling wines. It is a label that dares to look different because we do not have the tradition of the name of origin. In the naming Frezzcanti, we Colombianized the name from the word Fresco, the double ZZ highlights the fizziness of the product and the word Canti takes us to the category of Frizzanti. Graphically, we took basic round shapes to highlight the bubbles and compose them to fill the space in an artistic way as if it were an abstract painting. The colors are more tropical; warm reds and pinks for the red Frezzcanti and even refreshing blue and not green for the white Frezzcanti version. The typography is inspired by Italian signs from the 70’s but with gestures that bring us back to the present.
The result is a very fresh, uncomplicated, elegant and seductive identity that invites new audiences to consume a more accessible product. The original proposal included a series of circular diecuts to highlight even more the sparkling aspect of the product, but the client thought it was too risky.
