While there’s no denying that Oentologie’s wine labels are lovely, it’s the understanding that each label represents profound philosophical concepts that makes these wine bottles unique. Designed by Estudi JJ Bertran, each vividly designed label builds on a journey of personal growth and inspires wine lovers to dive deep into their meaning to further establish their sense of self. The intricacies are beautiful.
?These pieces invite us to reflect on the possible relationships that human beings have with their environment. One by one, the labels build a journey of personal growth.
The Dissolution – Frankland River Shiraz The disintegration of the illusion of separation between the ego and the universe, the ego death.
The Alignment – Margaret River Chardonnay All elements of the cosmos unified in harmony as part of one essence, one source.
The Illumination – Margaret River Cabernet Sauvignon Enter the cavern, pass through hell and fight the demons to discover one’s true self.
The Middle Ground – Margaret River Riesling The seek for balance, moving away from extremes, reaches enlightenment.
The challenge of this project was to translate extremely complex and profound philosophical concepts into graphics that also conveyed the right emotions through art direction. One by one, the labels build a journey of personal growth. Each label invites you to delve deeper and deeper into the details and their meaning, taking you on a philosophical journey of self-discovery.
