Hotel Tango embraces inclusivity and demonstrates its support for the LGBTQIA+ community with packaging designed by Young & Laramore. Annually, the brand releases a limited-edition bottle design for their craft Vodka to celebrate Pride Month. This year, Y&L collaborated with Brazilian artist June Ioneda to create a design embodying the concept of “Fervo é Luta,” which translates to “To party is to fight/resist” in Brazil’s LGBTQIA+ community. The result is a festive design system that beautifully represents the celebration of Pride month and beyond.
Hotel Tango welcomes all. And that spirit is exemplified in their support of the LGBTQIA+ community. Every year, they celebrate Pride Month by releasing a special, limited-edition bottle design for their craft Vodka. For every bottle sold, they donate $1 to the Modern Military Associate of America, the nation’s largest organization of LGBTQIA+ service members, military spouses, veterans, their families, and allies.
This year, Y&L collaborated with Brazilian artist June Ioneda to create a design that captures the idea of “Fervo é Luta,” a saying in Brazil among the LGBTQIA+ community that loosely translates to “To party is to fight/resist”—a reminder to be strong and serious about the struggle, but also to enjoy life at its best.
The result is a joyous spirit in every sense of the word—one that lives on the bottle and beyond.
