The Bar Brand People’s packaging design for Bloc Bottled Cocktails revolutionizes the cocktail space with a combination of innovative elements. The big, bold typography, featuring the modular identity of the brand, dominates the label design, allowing the name “BLOC” to be dynamically read vertically and horizontally, echoing the stacking concept inspired by building blocks. The unique bottle shape, designed for easy stacking, symbolizes the layering of cocktail ingredients, creating a visual metaphor for the brand’s commitment to crafting ultra-new classics. The small spout on each bottle adds a functional touch, ensuring a precise pour for a consistent cocktail experience. Overall, this disruptive packaging design captures the experimental spirit of Bloc Bottled Cocktails, challenging expectations with its bold colors and distinctive features.
BLOC is a bottled drinks company building ultra-new classics for the adventurous at-home cocktail enthusiast. Just like the way they blend their ingredients – some rare, some unfamiliar, all delicious – the bottles are shaped to stack up, each BLOC building on the one that came before it. The outcome is a series of seasonal, ready-to-drink experimental cocktails that challenge our expectations beyond the classics. The name takes inspiration from the stacking of the bottles, as you would blocks, which is reinforced through the modular typographic brand identity that takes centre stage on the label design allowing the word BLOC to be read across bottles both vertically and horizontally.
The experimental nature of the flavours are further communicated through the bold contrasting colours which change to complement each hero ingredient of each drink. This visual system provides as simple way in which new cocktails or special editions can be introduced which feel unique whilst retaining a strong brand presence.
