The Brief:
Design Happy were approached by Cannabotech to create the packaging and brand system for their range of CBD and Mushroom wellness products. Their products have a bespoke formula which combines the powerful healing components of medicinal mushrooms with the beneficial properties of cannabidiol (CBD).
Wanting to be recognised as the Botanical Pharmacy, Cannabotech combines the latest technology with power of nature and modern science to provide personalised, holistic, wellness solutions. These products are targeted at people who are looking for effective and natural products that promotes balance to their body and mind to enhance their well- being.
Our Approach:
Although it’s now becoming a much more established market, a large amount of CBD based products still lack credibility or authenticity, this was an important tension to navigate as we wanted to drive efficacy and reassurance through the brand without conforming to the stereo typical design cues.
By taking inspiration from the Botanical Pharmacy, we developed a high science, binary language through detailed dot patterning that categorise the range whilst an earthy card stock softened the science with a natural aesthetic. This combination, supported by the high quality print finishes, helps to elevate its premium credentials.
