Chobani’s Halloween-themed packaging design, created by its in-house team, for its Flip 4-packs is a treat for the Halloween season. The 4-packs, dressed in their own “costumes,” bring a touch of Halloween magic. The transformation of the overwraps into spooky, interactive packaging adds an extra layer of excitement, making Chobani a part of the Halloween festivities. Families can dive into an immersive augmented reality experience by scanning the QR code on the packaging, unlocking a world of Halloween-themed Flip delights, where they can knock on virtual doors to discover tricks and treats. And while AR is always a playful way to dive into an immersive experience, the packaging alone is enough to give consumers a bit of the Halloween spirit.
Chobani, a next generation food and beverage company known for its Greek Yogurt, is here to help families this Halloween season with wholesome, flavorful treat options everyone is sure to enjoy. Leading up to Halloween, Chobani® Flip® 4-packs are getting dressed up in a “costume” of their own, while delivering a good source of protein and the same delicious flavors consumers know and love.
The overwraps of seven Chobani® Flip® 4-pack flavors have been transformed into spooky, interactive packaging. Families can find more ways to enjoy Chobani® Flip® Halloween 4-packs through the new augmented reality experience that offers both physical and digital surprises.
- An AR Trick or Treat Experience where you can scan the QR code on the packaging with any smartphone and step into the world of Halloween-themed Chobani® Flip®. Knock on doors to find tricks and a treat. After exploring the AR experience, participants can take a selfie with a mask inspired by the Flip® Halloween characters and share it with family and friends.
- Unlock a Treat which may include phone screensavers, coloring pages, button pins, keychains, stickers, hats, totes and even a mini fridge to store your Chobani® Flip® snacks.
Chobani® Flip® snacks blend the nutritional benefits of Greek Yogurt with flavorful, crunchy mix-ins, making it a wholesome, indulgent treat. Chobani® Flip® Halloween 4-packs are available in several familiar and fan-favorite flavors:
Almond Coco Loco™: Chobani® Greek Yogurt with coconut, honey roasted salted almonds, and dark chocolate chunks tumble together for a good source of protein, lip-smacking snack.
Peanut Butter Cup: An homage to the dynamic flavor duo, featuring chocolate and peanut butter flavored Chobani Greek Yogurt, peanut butter cups, milk chocolate chips, and peanut butter clusters.
S’more S’mores™: Real, only natural ingredients. Real, only natural nostalgia. Sweet Vanilla Chobani® Greek Yogurt meets honey graham crackers, toasted bits, and milk chocolate.
Cookie Dough: A mix-in snack for batter eaters and bakers alike. Good source of protein vanilla Chobani® Greek Yogurt with real cookie dough pieces, cookie rice crisps, and mini milk chocolate chips.
Key Lime Crumble®: Slice-of-pie perfection made with only natural ingredients: creamy key lime Chobani® Greek Yogurt meets white chocolate chunks and a “crust” of graham crackers.
Cookies & Cream: A classic, reimagined. Real vanilla Chobani® Greek Yogurt with Chocolate is combined with chocolate cookies, creamy icing pieces, and no artificial ingredients.
Strawberry Cheesecake: A good source of protein, perfectly portioned cheesecake snack made with real strawberry Chobani® Greek Yogurt and tasty bits of graham cookies, frosting chunks, and coated rice crisps.
Chobani® Flip® Halloween multipacks come in 4 x 4.5-ounce single-serve cups, at a suggested retail price of $5.79. Product is on shelves now through October 31 at grocery and national retailers.
This Halloween packaging is the first of many seasonal packaging takeovers Chobani is planning for its various Greek Yogurt platforms. Chobani® Greek Yogurt is nutrient dense and an excellent source of protein, making it a great choice with breakfast or an anytime snack the whole family will love. Visit www.chobani.com for more information about the company, brand and variety of dairy and non-dairy products.
